Where sound, sight and style meets legacy
About Us
SPROF Entertainment Empire is a creative powerhouse delivering world-class music production, sound engineering, visual content, and artist development. Built on decades of real industry experience, the Empire stands at the intersection of sound, vision, and style—offering premium creativity with a unique cultural heritage.Founded by veteran producer Clutchie Pon Da Beat (Olatunde Waidi Asade),
SPROF Entertainment Empire is rooted in a legacy that helped shape Nigeria’s modern music era. From being one-half of the rap duo Desty Ground, to co-producing for 2Baba, and pioneering one of Festac Town’s earliest professional studios with his brother 101, the brand represents creativity, resilience, and innovation.
Today, SPROF Entertainment Empire blends this legacy with modern production standards—creating a dynamic platform where artists grow, ideas evolve, and every project becomes a lasting creative statement.
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Goals:
1. To create world-class sound and visual content that reflects originality, culture, and modern excellence.
2. To develop and support artists by giving them the tools, guidance, and creative environment needed to grow their talent.
3. To build a versatile entertainment brand that leads in music production, creative media, and storytelling across Africa and beyond.
Vision:
To be Africa’s leading creative powerhouse where sound, vision, and style shape the future of entertainment.
Why Choose Us ?
We produce top-tier sound, visuals, and experiences that meet global entertainment expectations.
Services We Render
Creativity | Innovation | Inclusivity | Excellence
Event Production
* Concerts and live music events
* Festivals and outdoor events
* Corporate events and product launches
* Private parties and weddings
Music Production
Led by: Clutchie Pon Da Beat
(Producer & Sound Engineer with over 13 years of experience, including work with 2Baba and major Nigerian artists.)
- Music recording and production
- Music composition and arrangement
- Beats for sale (Afrobeat, Amapiano, Hip-Hop & Fusion)
- Sound design and audio post-production
- Mixing and mastering
- Artist development and creative direction
Our Music Production Division is led by Clutchie Pon Da Beat — a veteran producer, sound engineer, and co-founder of the iconic rap group DESTY GROUND.With over 25 years in music and production credits that include work with 2Baba, the division provides high-quality recording, beat production, mixing, composition, and audio post-production.
Meet Clutchie pon da Beat
Clutchie Pon Da Beat (Olatunde Waidi Asade) is a Nigerian producer, engineer, and co-founder of the rap duo DESTY GROUND, who opened the first professional studio in Festac Town in 2003.
Former rapper turned producer, he co-produced for industry legend 2Baba and brings decades of creative experience, technical skill, and resilient artistry to SPROF Entertainment Empire.
His unique story — rising above physical challenges while shaping music culture — continues to inspire a new generation of artists.
Video Production
* Music videos and promotional videos.
* Short films and documentaries.
* Commercials and advertising videos.
* Live event videography
Talent Management
* Artist management and booking.
* Talent scouting and development.
* Career guidance and mentorship.
Artist Development
* Artist branding and marketing.
Distribution
* Music distribution.
* Film and video distribution.
Record Label
* Music production and publishing.
* Artist development and management.
Modelling Agency
* Model scouting and development.
* Model management and booking.
Consultancy
* Entertainment industry consulting.
* Artist career guidance.
* Business strategy and planning.
Studio Setup
* Music studio setup and production.
* Podcast studio setup and production.
* Visual studio setup (photography, videography.